Specialty Retail Stores are often competing with the big brand department stores in their community. The need to keep prices low is crucial to the survival of the business. Ibuxx allows the specialty retail store to price their merchandise as cash to keep the prices competitive with the bigger brands. Ibuxx provides the signage for the business to place at their entrance, check outs and within their establishment. The reception of cardholders in the small business atmosphere has been overwhelmingly positive. They understand that the small business owner needs to transition this cost as costs for processing keep rising.